shop small.
shop local.

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The Western Mass Shop Local Mission

Western Mass Shop Local works with small/local businesses to reach more people and network within the local community. We plan events featuring small businesses, makers, artisans, etc. and also help to raise money for local organizations/charities.

Upcoming Events:

  • SEPTEMBER 25th - Westfield Concert Series Show #3: Santana Tribute
  • OCTOBER 16th  - Westfield Concert Series Show #4: Rewind to Vinyl: '60s-'90s Hits

want to win?

Try your luck at our next raffle! All proceeds go directly to our beneficiaries, Westfield on Weekends and Kiwanis Club of Westfield.

Will you be a winner at our next raffle? Over 70 prizes to win! (Prizes vary)


Want to win some FREE raffle tickets and some other goodies? Keep a look out for our *GOLDEN TICKET GIVEAWAY* where we will hide a golden ticket somewhere outside and post clues on our Facebook page showing where you can find them. We'll be hiding the tickets when we near closer to the event, so be sure to follow us on Facebook to get all the clues!

Featured Vendor

LuLaRoe - Heather Newman

I’m an independent LuLaRoe retailer out of Belchertown. I’ve had my small business for over 5 years and love getting to know new friends by bringing them confidence and comfort with each piece of clothing, whether it’s leggings, denim, (yes, LuLaRoe has denim!) a new top, or even a fancy dress.

Shop my website!

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Meet the Team



Sara is currently a full time student pursuing mental health counseling. Her expertise over the last decade has included coordinating (distribution), event planning, and customer service. Sara's long term love of rubber ducks has led to her having one on her at all times.



Andrea is an artist/graphic designer and has over a decade of experience with branding, marketing, and design. This Halloween-loving individual has a passion for animals and video games, and even had a video game themed wedding! In her spare time she can be found painting or spending time with her 4 pets.



Liana is our resident knitter. She is especially into cable knitting and loves to challenge herself on new ideas. Liana has worked in the human resources field for the past 16 years in the energy services field and brings a wealth of knowledge on community support and finance. This avid Funko Pop collector and Animal Crossing freak chose for her apocalypse hobby to teach herself yarn dying, and spending far more time than is reasonable making a mess as a mad scientist in the kitchen. She is eager to grow this community of makers and sellers!

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